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Directions1a · 1b · 1cLogos2a · 2b · 2c · 2d · 2e · 2f · 2g · 2h

Care, Not Control
Identity Directions

Direction 1A

Block Party

1A

Rationale: Neighborhood-scale protest print: hand-cut woodtype loud enough to read from across Broad Street.

Philadelphia · Youth-led · Est. 2020
We Demand
Care, Not
Control
Uncaged PotentialJustice from the ground up
End youth incarceration in PA
Inverted block: ink on poster paper, 13.47:1

Palette: 6 colors

Ink Ground: #171C23
Job: primary surface, every screen and every print ground.
base
Demand Lime: #DAFF67
Job: the voice. Headlines, wordmark, sticker fills. Never body copy.
15.06:1
Signal Orange: #FF5A36 / Blush: #F7B0AA
Job: Urgency only. CTAs, deadlines, offset shadow. Blush is the approved alternate: same slot, warmer and less alarm-bell on merch.
5.52:19.57:1
Chalk: #DDE3D2
Job: all body copy on ink. Lime-tinted neutral, no pure white.
13.04:1
Poster Paper: #E8E4D9
Job: inverted blocks and printed collateral. Warm neutral, ink sits on it.
13.47:1
Cold Slate: #46505E
Job: rules, dividers, halftone shapes. Non-text use only.
2.09:1 · no text

Type pairing

Anton
Display. Caps only, tracking -1%, 64–160px. Woodtype weight without a novelty face.
Work Sans
Text. 400/600/700, body 19–21px, line-height 1.55. Legible for legislative one-pagers.
Direction 1B

Uncaged

1B

Rationale: The organization's own inversion, taken seriously: portrait-forward editorial type that treats members as authors and witnesses, so a legislator reads testimony and a 17-year-old reads respect.

The Podcast · Issue 001
Uncaged
Potential
Justice from the ground up.

Told by the people the system counted. Pennsylvania holds children in adult facilities; this is the record of what it costs and who is ending it.

Palette: 6 colors

Ink Ground: #171C23
Job: primary surface.
base
Raised Panel: #202730
Job: second surface for features and quotes. Surface only, never text.
1.14:1 vs ink
Bone: #F2EDE4
Job: body copy and long-form headlines. Warm-tinted, not white.
14.68:1
Demand Lime: #DAFF67
Job: one word per page, plus the hairline rule. Restraint makes it louder.
15.06:1
Brass: #E8B04B / Blush: #F7B0AA
Job: pull quotes, data numerals, portrait duotone highlight. Blush is the approved alternate for this slot, and reads human rather than metallic.
8.76:19.57:1
Sage: #6E8F7C
Job: labels, metadata, borders. Passes AA for body if ever needed.
4.79:1

Type pairing

Instrument Serif
Display. Mixed case, 48–140px, italic for the human voice. Dignity without foundation gloss.
Karla
Text. 400/500/700, body 20–21px, labels at 0.24em tracking. Grotesque with a little grit.
Direction 1C

The Ground Up

1C

Rationale: Deliberate misregistration and toner grain mean anyone with a printer can extend the brand tonight without permission.

Zine / Issue 001 / Philly
Justice
From The
Ground Up
Justice
From The
Ground Up
Care, not controlUncaged PotentialCut here → sticker

Every asset ships as a 2-color file: lime plate, pink plate.

Palette: 6 colors

Ink Ground: #171C23
Job: primary surface / the paper stock.
base
Lime Plate: #DAFF67
Job: plate 1. Display type and fills.
15.06:1
Riso Pink: #FF4FA3 / Blush: #F7B0AA
Job: Offset shadow, tags, overprint. Large type only, never on lime. Blush is the approved alternate plate 2 and the truer riso ink.
5.62:19.57:1
Newsprint: #DCD6C8
Job: body copy on ink, and taped paper blocks with ink type on them.
11.81:1
Toner Sage: #A8B29C
Job: captions, page furniture, credits.
7.75:1
Plate Shadow: #2A3128
Job: halftone dots, dashed rules, grain. Non-text use only.
1.28:1 · no text

Type pairing

Bricolage Grotesque
Display. 800, caps, 56–140px. Optical-size axis keeps big type slightly irregular, like a cut stencil.
Space Mono
Text. 400/700, body 18px max 56ch. Typewriter register. Use Bricolage 400 for anything over 400 words.
Where 1A goes next

Strongest on the street and on merch; the offset-shadow lockup is the sticker. Risk: at 128px caps everything shouts, so the legislative one-pager needs a quieter Work Sans-only variant.

Where 1B goes next

Strongest with legislators and for the podcast; needs real member portraits to carry it. Risk: reads closest to institutional, so keep lime doing exactly one job per page so it stays youth-led.

Where 1C goes next

Strongest for the zine and for member-made assets.

Care, Not Control
Logos

2A

The Comma

Rationale: the comma is the whole argument. Scale it up, give it the accent, and the pause between care and control becomes the ownable mark.

1 · Full color on dark · both accents
CARE,
NOT CONTROL
CARE,
NOT CONTROL
2 · One color, positive
CARE,
NOT CONTROL
3 · One color, reversed
CARE,
NOT CONTROL
4 · Favicon 16px · UI mark 24px · actual size
,
,

Survives. The comma alone on the lime tile is legible at 16px and is the only concept that yields a true standalone symbol.

2B

Hollow Control

Rationale: care has substance and control is empty: CARE set solid, CONTROL as an unfilled outline, so the typography makes the argument before anyone reads it.

1 · Full color on dark · both accents
CARE, NOT
CONTROL
CARE, NOT
CONTROL
2 · One color, positive
CARE, NOT
CONTROL
3 · One color, reversed
CARE, NOT
CONTROL
4 · Favicon 16px · UI mark 24px · actual size
C

Dies at 16px. The outline stroke fills in below ~40px and the hollow-vs-solid idea disappears. The 16px tile at left is blank because there is no honest reduction. If this wordmark wins, borrow 2a's comma for the favicon.

2C

The Sticker Block

Rationale: a self-contained tile with NOT reversed out as the hinge. The mark is already the sticker, button, and magnet with no adaptation step.

1 · Full color on dark · both accents
CARE,
NOT
CONTROL
CARE,
NOT
CONTROL
2 · One color, positive
CARE,
NOT
CONTROL
3 · One color, reversed
CARE,
NOT
CONTROL
4 · Favicon 16px · UI mark 24px · actual size

Dies at 16px. Three lines of type cannot survive a 16px tile; the honest reduction is abstract bars, which no longer say anything. Ship 2a's comma tile alongside this wordmark instead.

2D

Shout / Whisper

Rationale: CARE shouts in display caps while “not control” answers in quiet lowercase text face. The two-voice contrast is the argument, and it doubles as the header/body type system.

1 · Full color on dark · both accents
CARE,
not control
CARE,
not control
2 · One color, positive
CARE,
not control
3 · One color, reversed
CARE,
not control
4 · Favicon 16px · UI mark 24px · actual size
C,
C,

Survives, barely. The “C,” monogram reads at 16px, though the comma crowds the C, but at 24px it is comfortable. If chosen, the comma alone (2a) is still the stronger tile.

2E

Crossed Out

Rationale: the demand rendered as an edit: CONTROL is struck from the sentence by hand, the way organizers mark up a bill.

1 · Full color on dark · both accents
CARE, NOT
CONTROL
CARE, NOT
CONTROL
2 · One color, positive
CARE, NOT
CONTROL
3 · One color, reversed
CARE, NOT
CONTROL
4 · Favicon 16px · UI mark 24px · actual size
C

Dies at 16px. A struck C works at 24px but at 16px the bar and the counter merge into a blob, and a struck C alone reads as “no C,” the opposite of the argument.

2F

The Stamp

Rationale: the demand rendered as already ratified: a rubber-stamp seal that hits paper slightly crooked, made to be inked onto flyers, zines, and envelopes by hand.

1 · Full color on dark · both accents
CARE, NOT
CONTROLJustice from the ground up
CARE, NOT
CONTROLJustice from the ground up
2 · One color, positive
CARE, NOT
CONTROLJustice from the ground up
3 · One color, reversed
CARE, NOT
CONTROLJustice from the ground up
4 · Favicon 16px · UI mark 24px · actual size
C
C

Survives at 24px, marginal at 16px. The double border holds at 24px; at 16px the two rings blur into one thick frame around the C. The rotation never survives tile scale.

2G

The March

Rationale: the whole stack leans forward like a march in progress. Momentum is the message, NOT is the drumbeat.

1 · Full color on dark · both accents
CARE,NOTCONTROL
CARE,NOTCONTROL
2 · One color, positive
CARE,NOTCONTROL
3 · One color, reversed
CARE,NOTCONTROL
4 · Favicon 16px · UI mark 24px · actual size
C
C

Survives, with a caveat. The leaning C reads at 16px, but an 8° skew on one letter is nearly invisible at that size. It becomes a plain C tile.

2H

One C, Two Futures

Rationale: Care and Control share the same first letter: one oversized C serves both words, and the mark asks which word Pennsylvania finishes.

1 · Full color on dark · both accents
CARE, NOTONTROL
CARE, NOTONTROL
2 · One color, positive
CARE, NOTONTROL
3 · One color, reversed
CARE, NOTONTROL
4 · Favicon 16px · UI mark 24px · actual size
C
C

Survives, but generic. A plain C tile is legible at 16px yet says nothing this brand owns. The shared-C idea only exists at wordmark scale.