Directions1a · 1b · 1cLogos2a · 2b · 2c · 2d · 2e · 2f · 2g · 2h

Care, Not Control
Identity Directions

Direction 1A

Block Party

1A

Rationale: Neighborhood-scale protest print — hand-cut woodtype loud enough to read from across Broad Street.

Philadelphia · Youth-led · Est. 2020
We Demand
Care, Not
Control
Uncaged PotentialJustice from the ground up
End youth incarceration in PA
Inverted block: ink on poster paper, 13.47:1

Palette — 6 colors

Ink Ground — #171C23
Job: primary surface, every screen and every print ground.
base
Demand Lime — #DAFF67
Job: the voice. Headlines, wordmark, sticker fills. Never body copy.
15.06:1
Signal Orange — #FF5A36 / Blush — #F7B0AA
Job: Urgency only — CTAs, deadlines, offset shadow. Blush is the approved alternate: same slot, warmer and less alarm-bell on merch.
5.52:19.57:1
Chalk — #DDE3D2
Job: all body copy on ink. Lime-tinted neutral, no pure white.
13.04:1
Poster Paper — #E8E4D9
Job: inverted blocks and printed collateral. Warm neutral, ink sits on it.
13.47:1
Cold Slate — #46505E
Job: rules, dividers, halftone shapes. Non-text use only.
2.09:1 · no text

Type pairing

Anton
Display. Caps only, tracking -1%, 64–160px. Woodtype weight without a novelty face.
Work Sans
Text. 400/600/700, body 19–21px, line-height 1.55. Legible for legislative one-pagers.
Direction 1B

Uncaged

1B

Rationale: The organization's own inversion, taken seriously — portrait-forward editorial type that treats members as authors and witnesses, so a legislator reads testimony and a 17-year-old reads respect.

The Podcast · Issue 001
Uncaged
Potential
Justice from the ground up.

Told by the people the system counted. Pennsylvania holds children in adult facilities; this is the record of what it costs and who is ending it.

Palette — 6 colors

Ink Ground — #171C23
Job: primary surface.
base
Raised Panel — #202730
Job: second surface for features and quotes. Surface only, never text.
1.14:1 vs ink
Bone — #F2EDE4
Job: body copy and long-form headlines. Warm-tinted, not white.
14.68:1
Demand Lime — #DAFF67
Job: one word per page, plus the hairline rule. Restraint makes it louder.
15.06:1
Brass — #E8B04B / Blush — #F7B0AA
Job: pull quotes, data numerals, portrait duotone highlight. Blush is the approved alternate for this slot — reads human rather than metallic.
8.76:19.57:1
Sage — #6E8F7C
Job: labels, metadata, borders. Passes AA for body if ever needed.
4.79:1

Type pairing

Instrument Serif
Display. Mixed case, 48–140px, italic for the human voice. Dignity without foundation gloss.
Karla
Text. 400/500/700, body 20–21px, labels at 0.24em tracking. Grotesque with a little grit.
Direction 1C

The Ground Up

1C

Rationale: Deliberate misregistration and toner grain mean anyone with a printer can extend the brand tonight without permission.

Zine / Issue 001 / Philly
Justice
From The
Ground Up
Justice
From The
Ground Up
Care, not controlUncaged PotentialCut here → sticker

Every asset ships as a 2-color file: lime plate, pink plate.

Palette — 6 colors

Ink Ground — #171C23
Job: primary surface / the paper stock.
base
Lime Plate — #DAFF67
Job: plate 1. Display type and fills.
15.06:1
Riso Pink — #FF4FA3 / Blush — #F7B0AA
Job: Offset shadow, tags, overprint. Large type only, never on lime. Blush is the approved alternate plate 2 and the truer riso ink.
5.62:19.57:1
Newsprint — #DCD6C8
Job: body copy on ink, and taped paper blocks with ink type on them.
11.81:1
Toner Sage — #A8B29C
Job: captions, page furniture, credits.
7.75:1
Plate Shadow — #2A3128
Job: halftone dots, dashed rules, grain. Non-text use only.
1.28:1 · no text

Type pairing

Bricolage Grotesque
Display. 800, caps, 56–140px. Optical-size axis keeps big type slightly irregular, like a cut stencil.
Space Mono
Text. 400/700, body 18px max 56ch. Typewriter register — use Bricolage 400 for anything over 400 words.
Where 1A goes next

Strongest on the street and on merch; the offset-shadow lockup is the sticker. Risk: at 128px caps everything shouts, so the legislative one-pager needs a quieter Work Sans-only variant.

Where 1B goes next

Strongest with legislators and for the podcast; needs real member portraits to carry it. Risk: reads closest to institutional — keep lime doing exactly one job per page so it stays youth-led.

Where 1C goes next

Strongest for the zine and for member-made assets.

Care, Not Control
Logos

2A

The Comma

Rationale: the comma is the whole argument — scale it up, give it the accent, and the pause between care and control becomes the ownable mark.

1 · Full color on dark · both accents
CARE,
NOT CONTROL
CARE,
NOT CONTROL
2 · One color, positive
CARE,
NOT CONTROL
3 · One color, reversed
CARE,
NOT CONTROL
4 · Favicon 16px · UI mark 24px · actual size
,
,

Survives. The comma alone on the lime tile is legible at 16px and is the only concept that yields a true standalone symbol.

2B

Hollow Control

Rationale: care has substance and control is empty — CARE set solid, CONTROL as an unfilled outline, so the typography makes the argument before anyone reads it.

1 · Full color on dark · both accents
CARE, NOT
CONTROL
CARE, NOT
CONTROL
2 · One color, positive
CARE, NOT
CONTROL
3 · One color, reversed
CARE, NOT
CONTROL
4 · Favicon 16px · UI mark 24px · actual size
C

Dies at 16px. The outline stroke fills in below ~40px and the hollow-vs-solid idea disappears — the 16px tile at left is blank because there is no honest reduction. If this wordmark wins, borrow 2a's comma for the favicon.

2C

The Sticker Block

Rationale: a self-contained tile with NOT reversed out as the hinge — the mark is already the sticker, button, and magnet with no adaptation step.

1 · Full color on dark · both accents
CARE,
NOT
CONTROL
CARE,
NOT
CONTROL
2 · One color, positive
CARE,
NOT
CONTROL
3 · One color, reversed
CARE,
NOT
CONTROL
4 · Favicon 16px · UI mark 24px · actual size

Dies at 16px. Three lines of type cannot survive a 16px tile; the honest reduction is abstract bars, which no longer say anything. Ship 2a's comma tile alongside this wordmark instead.

2D

Shout / Whisper

Rationale: CARE shouts in display caps while “not control” answers in quiet lowercase text face — the two-voice contrast is the argument, and it doubles as the header/body type system.

1 · Full color on dark · both accents
CARE,
not control
CARE,
not control
2 · One color, positive
CARE,
not control
3 · One color, reversed
CARE,
not control
4 · Favicon 16px · UI mark 24px · actual size
C,
C,

Survives, barely. The “C,” monogram reads at 16px, though the comma crowds the C — at 24px it is comfortable. If chosen, the comma alone (2a) is still the stronger tile.

2E

Crossed Out

Rationale: the demand rendered as an edit — CONTROL is struck from the sentence by hand, the way organizers mark up a bill.

1 · Full color on dark · both accents
CARE, NOT
CONTROL
CARE, NOT
CONTROL
2 · One color, positive
CARE, NOT
CONTROL
3 · One color, reversed
CARE, NOT
CONTROL
4 · Favicon 16px · UI mark 24px · actual size
C

Dies at 16px. A struck C works at 24px but at 16px the bar and the counter merge into a blob — and a struck C alone reads as “no C,” the opposite of the argument.

2F

The Stamp

Rationale: the demand rendered as already ratified — a rubber-stamp seal that hits paper slightly crooked, made to be inked onto flyers, zines, and envelopes by hand.

1 · Full color on dark · both accents
CARE, NOT
CONTROLJustice from the ground up
CARE, NOT
CONTROLJustice from the ground up
2 · One color, positive
CARE, NOT
CONTROLJustice from the ground up
3 · One color, reversed
CARE, NOT
CONTROLJustice from the ground up
4 · Favicon 16px · UI mark 24px · actual size
C
C

Survives at 24px, marginal at 16px. The double border holds at 24px; at 16px the two rings blur into one thick frame around the C. The rotation never survives tile scale.

2G

The March

Rationale: the whole stack leans forward like a march in progress — momentum is the message, NOT is the drumbeat.

1 · Full color on dark · both accents
CARE,NOTCONTROL
CARE,NOTCONTROL
2 · One color, positive
CARE,NOTCONTROL
3 · One color, reversed
CARE,NOTCONTROL
4 · Favicon 16px · UI mark 24px · actual size
C
C

Survives, with a caveat. The leaning C reads at 16px, but an 8° skew on one letter is nearly invisible at that size — it becomes a plain C tile.

2H

One C, Two Futures

Rationale: Care and Control share the same first letter — one oversized C serves both words, and the mark asks which word Pennsylvania finishes.

1 · Full color on dark · both accents
CARE, NOTONTROL
CARE, NOTONTROL
2 · One color, positive
CARE, NOTONTROL
3 · One color, reversed
CARE, NOTONTROL
4 · Favicon 16px · UI mark 24px · actual size
C
C

Survives, but generic. A plain C tile is legible at 16px yet says nothing this brand owns — the shared-C idea only exists at wordmark scale.